Business Analyst – Digital marketing – Santa Monica, CA

Title: Business Analyst – Digital marketing
Location: Santa Monica, CA (PST TIME ZONES)
Work engagement: Hybrid (80% Remote, 20% Meetings/Planning in-person)

preferably working in media industry or within marketing technology

Responsibilities:

The Business Analyst is responsible for:

• Organizing, preparing, and leading requirements definition sessions with the business

stakeholders and/or subject matter experts

• Documenting and translating complex business problems into business requirements and

functional technical solutions

• Providing the right level of documentation for the audience and objective (i.e. User Stories, PRDs,

Wireframes, User Journey Maps, System Requirements, PowerPoint, etc.)

• Translating requirements into concise JIRA tickets (Epics, User Stories, Tasks) with defined

Acceptance Criteria

• Validation of requirements through prototyping, wireframing, and other methods to ensure they

are viable and meet customer needs for sign-off

• Ensuring requirements are testable and that the testing process is properly executed

• Maintaining a traceability matrix to ensure that all requirements are met in the final product

• Managing multiple work streams, assessing priorities, and delivering complete, accurate work

• Effectively working

Requirements:

• 10+ years’ experience as a BA/BSA preferably working in media industry or within marketing

technology teams

• Domain knowledge of Marketing, CRM or Advertising technologies and concepts

• Demonstrated ability implementing/practicing Agile software development techniques

• Hands on experience writing user stories, leading user interviews, and capturing functional

requirements using Jira and Confluence

• Degree level qualification in Technology, Engineering, Business, or related discipline

• Strong critical thinking and problem solving

• Detail-oriented and capable of delivering a high level of accuracy

• Anticipates needs and takes initiative to address challenges

Nice to haves:

o Hands on experience with:

 Figma, Photoshop

o Working knowledge of:

 Mobile/browser testing

 SQL

 REST and GQL apis

 Postman or equivalent

 Google Analytics