Title: Tech BA – Adobe Cloud Location: Remote – Client is in NJ – Preference to local candidates for monthly meetings Duration: 4 months
Key Skills: - Experience in at least one Adobe Experience Cloud platform such as AEM Sites & Assets, Adobe Data Collection (Launch), Adobe Analytics, or Adobe Client Data Layer.
- Tech BA skills
- FS experience ideal
- Agile experience required.
Full job description Job Summary: We are seeking a Technical Business Analyst (TBA) / Co-Product Owner who specializes in the Adobe Experience Cloud, encompassing platforms such as AEM Sites & Assets, Adobe Data Collection (Launch), Adobe Analytics, and the Adobe Client Data Layer. This role is crucial in bridging the gap between complex marketing requirements and technical solutions within the realms of marketing technology and digital asset management. Working closely with the Product Owner, software engineers, and affiliate businesses, the TBA will focus on capturing requirements to support the marketing technology stack, with a particular emphasis on various aspects of the Adobe Experience Cloud, including the Adobe Client Data Layer. The role also involves supporting digital asset management (DAM) requirements gathering and the integration of related marketing technologies into the Adobe Experience Cloud. With a strong focus on Adobe tools, the ideal candidate will have a robust technical background and deep expertise in analyzing, designing, and implementing solutions that leverage these platforms. Key Responsibilities: Martech Integrations - Collaborates with technical architects / leads and delivery pods, translating marketing needs into detailed technical specifications for implementation.
- Engages in requirements gathering with Affiliates (where needed), ensuring technical solutions are aligned with business goals.
- Research vendor technologies to propose scalable and reliable solutions for marketing technology integrations.
- Develops and documents integration patterns and technical specifications to meet technical integration, data, and experience requirements for connecting web content management (AEM Sites), CRM, webinar, email marketing, and digital asset management platforms.
- Work closely with software engineers to translate business requirements into technical specifications, ensuring clear communication and alignment throughout the development process.
Data Analysis - Assists in maintaining the future state Solution Design Reference (SDR) documentation to ensure accurate data capture and reporting.
- Works with technical teams to implement and validate data layers, events, and variables as per established analytics and data governance standards.
- Evaluates and optimizes data workflows and processes to ensure data accuracy and accessibility for cross-functional teams.
Supports the AEM Assets Lead / DAM Strategist for AEM Assets Implementation - Supports documentation of entitlements, user groups, and access controls, in support of AEM Assets.
- Details metadata or data schemas for asset and content fragment models.
- Documentation of tagging constructs and taxonomies in support of content/asset discoverability and lifecycles.
Required Skills and Qualifications: - Proven experience as a Technical Business Analyst or similar role within the domain of marketing technology.
- Familiarity with APIs, integration patterns, and modern web technologies.
- Experience in at least one Adobe Experience Cloud platform such as AEM Sites & Assets, Adobe Data Collection (Launch), Adobe Analytics, or Adobe Client Data Layer.
- Competence in metadata or data schema definition, with an understanding of how to structure data for optimal use and analysis.
- Ability to translate complex business requirements into detailed technical specifications.
- Excellent communication skills, with the capacity to work effectively with both technical teams and business stakeholders.
- Agile methodology experience, with a track record of working successfully in a collaborative environment.
Preferred Skills and Qualifications: - Experience across multiple Adobe Experience Cloud platforms, including AEM Sites & Assets, Adobe Data Collection (Launch), Adobe Analytics, and Adobe Client Data Layer.
- Experience or familiarity with Salesforce Sales Cloud (CRM), Salesforce Marketing Cloud, On24 Webinars, Everviz, Ceros, Adobe Analytics, and Adobe Launch/Data Collection Tag Management.
- Experience with Digital Asset Management systems and the principles of effective asset organization and retrieval.
- Background in developing taxonomies and tagging constructs to support content categorization and retrieval, digital asset management, enterprise content management.
- Innovative mindset with a passion for leveraging technology to solve marketing challenges.
- Bachelor's degree in information technology, Marketing, Business, or related field.
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